ERIC
VESSELS

Eric Vessels is a prominent leader in the printing industry, best known for his nearly 23 years of service as President & CEO of WhatTheyThink. Under his stewardship, the platform has become an essential resource for industry insights and analysis, sparking meaningful dialogue on trends and innovations within the sector. With a profound understanding of media’s role in shaping the printing landscape, Eric has established himself as a key influencer, dedicated to enhancing communication and knowledge-sharing among print professionals. His passion for collaboration and unwavering commitment to the industry have earned him widespread respect as a vital figure in the field.

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Professional Experience

 

Taktiful – Chief Experience Officer (CXO)

 

As Chief Experience Officer at Taktiful, Eric leads the charge in shaping and enhancing both the customer and partner experience in the print embellishment industry. His role is pivotal in ensuring that Taktiful’s clients not only receive exceptional service but are fully equipped with the knowledge and skills to succeed in an evolving marketplace. By overseeing the training division, Eric ensures that partners and customers are empowered through specialized education, workshops, and hands-on training, enabling them to maximize the value of Taktiful’s innovative solutions. His deep commitment to client success and engagement is central to his leadership, driving Taktiful’s reputation as a customer-centric company focused on delivering unparalleled value in the print industry.

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WhatTheyThink – President & CEO (2002-2024)

 

Eric is perhaps best known for his extensive career as the Founder & CEO of WhatTheyThink, the globally respected media brand and the go-to information source for the printing industry. For nearly 23 years, Eric was at the helm of WhatTheyThink, leading the organization’s strategic growth, steering it through the digital transformation of the print industry, and ensuring its continued relevance in an ever-changing market. Under his leadership, WhatTheyThink became synonymous with trusted industry insights, news, and thought leadership, making it an indispensable resource for professionals worldwide.

 

During his tenure, Eric fostered key industry relationships, built a robust network of partnerships, and created a company culture centered on innovation and authenticity. His efforts not only positioned WhatTheyThink as a leader in the print industry media landscape but also as a hub of knowledge for professionals seeking to stay informed about market trends, technology advancements, and business strategies. His legacy at WhatTheyThink is one of vision, dedication, and a relentless focus on providing value to the global printing community.

 

With this extensive experience, Eric brings to Taktiful a unique blend of industry knowledge, leadership acumen, and a deep understanding of the customer journey, making him a crucial asset in Taktiful’s mission to revolutionize the digital embellishment space.

 

Connect with Eric:

https://www.linkedin.com/in/ericvessels/